Boosting Sales and User Experience for a Canadian Food Distributor

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Shopify API Throttling: Shopify’s API limits caused performance issues and app freezing. Multiple API Calls: Fetching data from various APIs slowed down the app.

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Offline to Online Transition: The client wanted to encourage in-store purchases through the app.

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Marketing Campaign Efficiency: The marketing team needed a way to drive users directly to specific product pages through email campaigns.

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Native Mobile Apps: Built native iOS & Android apps that communicated directly with Shopify through a custom middleware.

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Performance Optimization: Implemented a middleware layer to cache product data using Redis, significantly reducing API calls and improving app performance.

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GraphQL Integration: Leveraged GraphQL to ensure only necessary data was fetched, further reducing API calls and avoiding throttling issues.

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Offline to Online Integration: Developed a QR code scanner functionality to connect in-store customers with promotions and new product launches.

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Deep Linking: Implemented deep linking (using Branch.io) to allow marketing campaigns to direct users to specific product pages within the app.

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Hybrid Checkout: Maintained a smooth user experience with a hybrid checkout approach, seamlessly redirecting users to a web checkout page.

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Faster App Launch: Apps deployed on Play Store and App Store within 2 months.

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Enhanced Performance: Middleware and server-side caching significantly improved app performance and user experience.

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Increased Sales: Offline-to-online transition resulted in a 2x increase in store-front sales.

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Improved User Engagement: The app allowed for better product promotion, leading to increased user engagement and brand loyalty.

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Streamlined Marketing: The marketing team gained the ability to run targeted email campaigns with deep links for efficient product promotion.